How to Sell diamonds Online
“Diamonds are forever” may have been used a bit extravagantly of late, thanks to the ad slogans of famous diamond sellers. But many a times, people do encounter a situation where they need to part with their diamond rings or other jewelry. While gold and silver buyers are plenty in the market, selling and buying diamonds is still a tricky business. The main reason for this may be because diamonds still do not have a well-established grading and evaluation system as gold and silver.
How to sell diamonds online?
Before putting up the diamond for direct sale, as in online websites or through classified ads or event through friends, the owner needs to be clear about the exact quality and grading of the diamond in his or her possession. Often, the documentation that is provided by the original retail seller is found to be inflated. An expert buyer will definitely disregard that and the private seller may end up in an embarrassing situation and end up selling the jewelry for a price even lower than its actual worth.
How to get diamonds assessed?
The most professional way of getting the diamond assessed and certified is through a laboratory report from the Gemological Society of America (GIA) or American Gem Society (AGSL). These institutions are highly valued and their grading is deemed to be credible in the market. But it is highly advisable to get an “appraisal” of the diamond from a qualified appraiser who is not involved in the deal. But for small deals, it may not be worth paying a fortune for professional appraisers and lab reports. There are many professional buyers and pawnshop owners who will provide and opinion for free. A smarter way is to take many different opinions from these places and build a general idea of the characteristic and worth of one’s diamonds.
Sale and pricing
The next step in the selling process is pricing. It must be kept in mind that people who are there to buy online are professional buyers who are searching for such a deal through which they will make profit after further reselling. Quoting an exorbitant and over ambitious price will just lead to disappointment. Thus one should check out the price of diamonds with similar characteristics available online. Details of closed deals are available on websites like Luxury Buyers. The price of new stuff available on the retail market should also be researched. Based on these prices, one should quote a competitive amount that would take into account the discount due to wear and tear as well as not hurt the profit margin deeply.
Images and meetings for sale
It is always a good idea to post good quality images of the jewelry on the selling websites. The image, on understanding how to sell diamonds online, should not be grainy and out of focus. A professional photographer may be hired if the deal is really high-priced.
Apart from the above, one should also take security precautions while dealing in such lucrative gems. The meetings should be preferably arranged at public places and one’s house address must not be posted on the website.
